Most Park City buyers start on Zillow. That is reasonable. It is the largest real estate website in the country and it covers every market in the United States. But national coverage and local depth are different products, and the difference shows up quickly in a resort market where a ski easement, a club membership, or a nightly rental permit can change a property's value by seven figures.

Here is a direct comparison of what each site does, and where ours is built differently on purpose.

The five things that matter
  • Listing data here comes from a direct IDX feed off the local MLS rather than a national aggregation layer.
  • Alerts arrive by email at an interval you set: immediately, once a day, once a week, or once a month. No app, no push…

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Being named Agent of the Month once is a nice moment. Being named three times in the same year does something different. It makes you stop and look back at how you actually got there.

KW Park City Keller Williams Real Estate named me Agent of the Month for April 2026, and then again for June and July, back-to-back. I appreciate the recognition. What I keep thinking about is the list of people it really belongs to.

Every Closing Started With a Conversation

None of this started with a transaction. It started with a phone call, an email, or a conversation at a kitchen table. Someone was thinking about selling a property they had owned for fifteen years. Someone else was trying to decide whether a ski property made sense for them. Another person was…

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More than it did in 2018, and in different places than most sellers expect. Technology does not sell a Park City property on its own. What it controls is how many qualified buyers ever see the listing, how early they see it, and how accurately they understand it before they contact anyone. Those three factors set the size of the buyer pool, and the size of the buyer pool sets the price.

The short answer: Technology decides who sees your property. Pricing, condition, and negotiation decide what they pay for it. A seller who gets the first part right and the second part wrong still leaves money on the table. Both have to work.

This post was first published in August 2018 and rewritten in August 2026. Almost everything in the original version is…

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