The One Day Listing Guarantee for Park City Sellers

Most listing agreements run six to twelve months and bind the seller from the day they are signed. The One Day Listing Guarantee removes that. Twenty-four hours on the market is the only commitment you make. After that, if the service is not what you were told it would be, you can cancel at any time unless the listing is under contract or in negotiation, with no penalty and no fee. Since the policy was introduced, no seller has used it.

Call (435) 200-5478  ·  Carlson@RealEstateInParkCity.com

Why This Guarantee Exists

A few years ago I had rental properties out of state that I wanted to sell. I interviewed an agent, asked the right questions, and felt confident enough in his answers to sign a twelve-month listing agreement. That was the only option on the table.

Within days it was clear he had told me what I wanted to hear. Once the property was on the MLS and a sign was in the yard, he considered his job finished. The updates stopped. He stopped working the listing entirely. Because we were under contract, my hands were tied for the better part of a year.

I sat there wishing for a clause that let me walk away. When I started representing sellers, I wrote that clause into my own agreements.

What the One Day Listing Guarantee Is

Your property goes live on the market. Twenty-four hours later, the commitment is over. From that point forward you can cancel the listing agreement at any time, for any reason, with no penalty, no cancellation fee, and no obligation to explain yourself.

There is one condition. You cannot cancel while your property is under contract or while we are actively negotiating with a buyer. Walking away mid-negotiation would damage your own position and expose you to the buyer's claims. Outside of that, the decision is yours on any day you choose to make it.

Invoking it is not a process. Tell me you want out, in writing, and I release the listing.

What a Standard Listing Agreement Locks You Into

A typical Park City listing agreement runs six to twelve months. Once it is signed, the seller has committed for the full term regardless of what happens next. If the marketing never materializes, if the agent goes quiet, if the pricing strategy turns out to be wrong and nobody revisits it, the seller waits. The alternative is asking the brokerage for a release, which is granted at the brokerage's discretion, not the seller's.

That structure puts the burden of a bad decision entirely on the person who has the most at stake and the least leverage. The guarantee moves it back where it belongs. If I want to keep your listing, I have to keep earning it every week it is on the market.

No Upfront Fees

The full marketing launch is prepared before your property goes live: professional photography, pricing strategy, a custom property website, and direct outreach to the buyer database. None of it requires an upfront payment, and the guarantee is active from the moment the listing goes live.

To be clear about what the guarantee is not: it is not a promise that your home sells in a day. Most Park City properties do not. Depending on price range, neighborhood, and current inventory, a well-positioned listing may take weeks or longer to reach the right buyer. What the guarantee promises is that you are never trapped with an agent who has stopped working.

The Record Since 2015

When I put this policy in place I expected a small share of sellers would cancel simply because the option was there. That has not happened. Not once. The guarantee has never been exercised, and no listing has been cancelled due to client dissatisfaction since 2015.

Across 77 list-side closings in the Park City MLS since 2012, the median sale closed at 96.9 percent of list price. Verified client feedback on the practice runs to a 5.0 rating across 61 Google reviews. Those are on the client reviews page, including sellers who describe exactly the accountability this policy is meant to create.

For the full picture of how a listing is prepared and taken to market, see the seller marketing plan or the Park City sellers page.

Two Policies, One Purpose

The guarantee has a companion policy: I do not practice dual agency. When a buyer without representation wants your property, I do not switch to representing both sides of the transaction. You keep undivided representation from listing through close, and the buyer is referred to independent counsel or another agent.

Both policies address the same structural problem. A listing agreement and a dual agency disclosure are the two documents where a seller most often signs away leverage without realizing it. Removing both is what makes the representation worth what it costs. More detail is on the Park City listing agent page.

Frequently Asked Questions

What exactly does the One Day Listing Guarantee cover?

Once your property has been on the market for 24 hours, you can cancel the listing agreement at any time, for any reason, with no fee and no penalty. The only condition is that you cannot cancel while under contract or in active negotiations with a buyer.

Is the guarantee only good for the first 24 hours?

No. The 24 hours is the minimum commitment, not the window. Once that first day on the market has passed, the right to cancel stays open for as long as the listing is active, unless the listing is under contract or in negotiation.

How do I cancel if I decide to?

Tell me in writing that you want out. The listing agreement is released. There is no committee, no brokerage review, and no negotiation over the terms of your exit.

Are there any upfront fees to list?

No. Professional photography, the custom property website, pricing work, and buyer database outreach are all prepared before the listing goes live at no upfront cost to you.

Has any seller ever used the guarantee to cancel?

No. Since the policy was introduced, no seller has exercised it, and no listing has been cancelled due to client dissatisfaction since 2015.

Does the guarantee apply at every price point?

Yes. It applies to every listing I take, from a Park City condominium through an ultra-luxury estate. The policy is not tiered.

What happens if my property does not sell quickly?

We revisit pricing, positioning, and market feedback on a set schedule rather than waiting for you to ask. Slow activity is a signal to change the approach, not a reason to go quiet. If you conclude the approach is not working, the guarantee means you are free to make a change.

How does this relate to the no dual agency policy?

Both exist to keep your position protected. The guarantee gives you an exit if the service falls short. The no dual agency policy means I represent you, and only you, from listing through close. Details are on the Park City listing agent page.

Ready to Get Started?

If you are considering selling your Park City or Deer Valley property, call or text (435) 200-5478, schedule a meeting online, or request a home valuation before reaching out. Use the form below and I will respond directly.