How Much Does Technology Matter When Listing Your Property for Sale? 

By: Derrik Carlson 435.200.5478 - Real Estate in Park City, Midway, & Heber Utah 

I've been told over and over that real estate is a face to face/belly to belly business where all that matters is personal relationships. Well, that is the truth but many relationships start online in the 21 century and so do real estate relationships. If you're considering selling a home, condo or land in Park City I wanted to illustrate that I have special tools in place that no one else in my marketplace is using to help sell your home faster and for more money. These tools allow me to drive web traffic directly to my website and capture prospective buyer's contact information so I can start a real estate relationship with buyers to purchase your property - otherwise many of these people would have never seen the property. 
Here is how it works - with one click the buyer opens the webpage to view your showcased property and that's when the magic starts to happen. The buyer then creates an account with one more simple click of the mouse which provides me with their contact information. Having their contact information allows me to follow up on their level of interest in the property and gives me the ability to send notifications of future changes with the listing (if needed). I'm also able to send news of happenings in the area which helps keep your property top of mind. Statistics tell us 95% of home buyers search for properties online but I have not had a client in the past four years that hasn't used the internet to at least search for properties. Knowing how to market real estate online and convert a lead to a closed contract is one of the most important skillsets in real estate today. 


Here's the Proof that Technology Helps Sell Homes!

Below you will see forty-three buyers signed up in three and a half days to see my new listing. This technology gives us an upper hand and a huge opportunity to get the property sold for top dollar in the shortest amount of time. You'll notice that twenty-four of the leads signed up on the first day. The first few days on the market are always the most important and that is why I insist on having great photos and accurate information for the listing - nothing kills a potential sell like when the listing agent doesn't know about the property or the buyer feels like they are in a bait-and-switch situation. 

*Names and contact information have been covered to protect the privacy of the potential buyers. 


The Story to Proves My Technology Plan Works to Sell Real Estate for More Money: 

The double-edged sword of using this technology is that it has been working so well that I've had to battle appraisers about my listings being worth more than what the appraisers want to use as the appraised value - I've had to fight for the appraised value to be higher than the contract price on three out of the last five of the properties I've sold. Here's the story about the last home I sold - A few weeks back we put Taylor & Andrew's home in escrow and the buyer needed a quick closing so we didn't have much time for any hiccups in the process. Four days after being under contract I had an appraiser call me saying he had visited the property and the appraisal was going to come in 12.94% lower than the contract price. That was unacceptable for me and fortunately for my clients, I was able to use my technology plan as well as my personal skill sets to generate enough buzz to have a backup offer at the same price as the contract price. I then used my mortgage background to push back against the appraiser to the point where we ultimately got a fair appraisal which came in at contract price and I was able to save my clients over four times the amount of my real estate fee. 

Here's what the client had to say about me on the Google Review of Real Estate In Park City, Derrik Carlson: 
Taylor 4 days ago: "Derrik has been amazing to work with now after having him help us purchase and sell our home. He is a great listener, quick to respond to messages, and is up to date with technology making the paperwork easy to sign electronically. Derrik is knowledgeable and we are confident that he is getting us the best price on either side of the buying/selling experience. Derrik is so easy to work with that I will miss interacting with him until our next house hunt."


One other fun fact about technology that can help in selling your home!

One other important item that came to mind while writing the information about how I generate real estate buyers leads to help sell your property is there are many outlets where consumers get their information. For instance, Zillow and Trulia are two of the largest sites which generate income by putting agent's contact information in front of properties for sale. When selling your property your biggest advocate and number one source of information is the listing agent! Many listings on Zillow and Trulia will have multiple Realtors or brokers that are unfamiliar with your property. This format can be misleading as to the agent's knowledge of the property and frequently consumers believe they are contacting the listing agent when they inquire about a property - in many instances, they are contacting the agent that's willing to spend the most money to get a new buyer. At other brokerages this practice allows the agents to interject their own listings or present a property they are more familiar with the area. Agents and brokers pay for impressions or views of their contact information in front of any and all listings on Zillow and Trulia so there's money to be made in generating real estate leads which often separates the property from the listing agent. I combat this and help protect my clients by using an agreement that Keller Williams has with Zillow and Trulia. The agreement with these two companies is that your listing will not be separated from me and I will be the only listing agent shown to consumers. This provides you the best chance to get your property sold because it allows me to accurately present facts about the property (often with a little salesmanship) and ultimately the goal is to convert that inquiry into another successful closing. 

Below you will see examples on Zillow & Trulia of how I am the only listing agent on my listings. 

If you are considering selling your property in the Park City area please give me a call to discuss how I use my technology and salesmanship market a property to get you the most money in the shortest amount of time. 

* Last little nuggets - I wanted to show off my 45 Zillow reviews and let you know about my promise to all clients. I promise to return your call within one business day or I'll pay you $100.00 USD.  Also, I am so confident that you'll love my real estate services that I offer a One Day Listing Guarantee! 

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